The Admin Dashboard is the operational headquarters of your WhatsApp Marketing SaaS business. This single interface gives the admin real-time access to all platform activity, KPIs, and financial insights.
The top section provides summary cards for key system-wide indicators. These are auto-updated based on platform usage.
Current Count: 5
Monthly Growth: +5
Purpose: Reflects the total number of active, paying customer subscriptions across all plans.
Insight Gained: Helps track monetization and customer conversion success.
Use Case: Monitor marketing funnel success, churn rate, and campaign conversion efficiency.
Current Revenue: ₹2,200.00
Monthly Growth: +₹2,200.00
Purpose: Displays total cumulative revenue generated by all active plans.
Revenue Source: Subscription sales only (no one-time or manual transactions included).
Use Case: Gauge profitability, assess monthly recurring revenue (MRR), and set revenue benchmarks.
Current Count: 6
Monthly Growth: +6
Definition: A "Client" refers to a tenant in the multi-tenant architecture.
Use Case: Monitor user acquisition rate, track onboarding success, or spot growth spikes.
Example: If you get 20 signups but only 6 complete onboarding, this reveals a funnel gap.
Current Campaigns: 9
Monthly Growth: +9
What it Measures: The total number of WhatsApp marketing campaigns created by tenants.
Use Case: Understand platform usage intensity. High campaign creation indicates strong feature engagement.
Insight: Growth in campaigns signals product-market fit and customer satisfaction with tools.
Visualizes your monthly revenue trend and subscription growth to identify business momentum.
Blue Line: Total revenue earned month by month
Green Line: Number of new subscriptions per month
Flat activity from July to April
Revenue and subscriptions spike sharply in May–June
Analyze spikes with marketing logs (e.g. promotional offers)
Export to CSV for internal finance tracking
Compare plan-level trends using filters (available in expanded reports)
This block displays a leaderboard of your most popular subscription packages.
Sales Count: 3
Revenue Generated: ₹500.00 per unit → ₹1,500.00 total
Why it's popular: May offer best balance of price-to-feature ratio
Sales Count: 2
Revenue Generated: ₹200.00 per unit → ₹400.00 total
Identify which plans drive the most revenue
Use top plans in website CTA (Call-to-Action) sections
Tailor onboarding and pricing messages around high-converting packages